Mobile First for the Modern Campus

Friday | October 6, 2017 | 8:00am - 5:00pm

NC State University, Raleigh, NC

About the Event

Mobile technology is the way to reach students, increase engagement, improve communications and more. Experience the power of mobile for your school by attending the Mobile First for the Modern Campus Summit. You’ll hear how to employ mobile across the entire student lifecycle —from discovery thru graduation and beyond. And you’ll learn how to approach mobile from leaders in higher ed.

Who Should Attend?

This event has been designed based on the needs of higher ed professionals at all levels of the student lifecycle. Professionals who manage student affairs, admissions and enrollment, teams in charge of digital communications, web, and social media strategies, and personnel involved in managing campus-wide technology initiatives will benefit from this one-day event.

Why Attend?


Hear from thought leaders on strategies for becoming more mobile centric in a world that demands it.


Pick from sessions on How to Get Started with Building a Mobile App for Your Campus, How to Promote Your New Campus Mobile App, and more.


Join the speakers and your peers outside the main hall for informal discussions.


Thursday, October 5, 2017

5:00 - 8:00 PM
Welcome Reception and Happy Hour at Guidebook

Friday, October 6, 2017

8:00 - 9:00 AM
Registration & Breakfast

9:00 - 9:15 AM

9:15 - 10:15 AM
Transition Theory and Mobile Identity

10:30 - 11:15 AM
Concurrent Sessions:
App Data: Understanding Metrics and User Behavior
Using Mobile Tech to Increase Student Engagement

11:15 AM - 12:15 PM
Lunch Break

12:15 - 1:15 PM
Keynote Session - Collaboration Wins the Day with Mobile Strategies

1:30 - 2:15 PM
Concurrent Sessions:
How to Promote a Mobile Power App
How to Budget For and Select a Mobile App for Your Campus

2:30 - 3:15 PM
Concurrent Sessions:
Delegating Workload Among Guide Collaborators
Inclusive Engagement Through Mobile

3:30 - 5:00 PM
Thank You and Networking Reception

Download the Mobile App

Mobile technology is the way to reach students, to increase engagement, improve communications and more. Experience the power of mobile for campus events by downloading the Mobile First for the Modern Campus app. You’ll get up-to-date information on the summit and the ability to network with attendees in advance of the event.

Early bird pricing available until June 9, 2017.


Dr. Leslie Dare

Leslie is director of DASA Technology Services for the Division of Academic & Student Affairs at NC State University, a position she has held since 2001. In this role, she is responsible for strategic and tactical planning, IT policy development, and overall administration of the technology infrastructure, enterprise and departmental information systems for all units and programs within the division.

Justin Hammond

Justin is director of marketing and communications in the Division of Academic and Student Affairs at NC State. Prior to joining NC State, Justin was the director of marketing and communications in Duke University's department of ophthalmology and School of Medicine. Justin earned two bachelor degrees from NC State University; one in business administration with a marketing concentration and the other in communications with a media concentration.

Dr. Josie Ahlquist

Josie is a digital leadership educator, discovering the intersection of social communication technologies and leadership development in Higher Education. As a speaker, author and researcher she believes in challenging how education thinks about social media for community building, leadership development and student services.

Dr. Paul Gordon Brown

Paul is a speaker, consultant and educator on a wide variety of topics impacting colleges and universities and their students. Since a young age, he has been fascinated by technology. From what was once a hobby, Paul has cultivated a passion for and conducted his doctoral research on digital technology’s impact on higher education and its students.

Mickey Howard

Mickey is the Associate Director of New Student and Family Programs within the Dean of Students office at the University of Florida, where he collaborates on the planning and execution of their orientation and transition programs. Mickey also works with the Division of Student Affairs in developing marketing strategy, connecting with corporate engagement partners, and contributing to the University yield strategy. He has led the mobile initiative on UF's campus for several years and continues to leverage the digital space to communicate with students and family members.

Paul Manrique

Paul is the Program Director of New Student Engagement at the University of Notre Dame, where he provides leadership and coordination for all aspects of the division’s involvement in, and contribution to, new student programs. He works across the division and university to coordinate resources, develop programing, train students and staff, and refine the orientation experience. Paul also serves as the Vice President for Student Affairs’ leadership team.

Elizabeth Leslie

Elizabeth is the Coordinator for Residence Education in Residence Life and Housing at Wake Forest University, where she helps facilitate opportunities for students to bridge academic learning with the residential experience. She oversees the university's Residential Engagement Community program, assists in the development of the university's Resident Advisor training, and co-advises two residential student organizations.

Grace Hartman

Grace is originally from East Contra Costa County in Northern California. Prior to coming Santa Clara University in 2012, she worked at her alma mater, Notre Dame de Namur University, in the Undergraduate Admission Office. At Santa Clara, she currently oversees all aspects of the visit experience, the ShadowSCU program and spends most of her time working with the Student Ambassadors who sit on panels and lead campus tours.

Gulnaar Kaur

Gulnaar is a Senior Customer Success Associate at Guidebook (Raleigh). She enjoys helping builders create beautiful apps and guides. As a former educator, Gulnaar also enjoys opportunities to provide training and support to ensure folks have a great experience with Guidebook. She earned her bachelor's from Duke University and her master's from UNC-Greensboro.

Andrew Kaufman

As a Customer Success Associate at Guidebook, Andrew’s mission is to help clients create beautiful and engaging guides and apps. With a background in K-12 Technology Education, Andrew has taught students all over the world how to design, code, animate, and create games.

Aaron Ebert

Aaron is an in-house Guidebook product expert. He talks to customers around the world to find out their needs and make sure those are being integrated into Guidebook's future releases.

Jim Gresham

Combining a decade of experience across roles in student activities and mobile technology, Jim is a student affairs professional with a master's in University Administration. He received the Council for Advancement and Support of Education advisor of the year award before opening the Raleigh Guidebook office and becoming a founding member of the GuidebookEDU team.

Chris Trudell

Chris was a member of the Guidebook EDU team and continues to provide consulting support for Guidebook. He was a former Associate Director of New Student and Family Programs at Clemson University and continues to dedicate work to the ORT field. He has presented extensively with higher education associations about issues relating to digital student experiences, Internet identity development, and the orientation, transition, and retention field.

Kevin Wood

Chief Product Officer and Co-Founder of Guidebook, Kevin has had a lifelong fascination with technology and entrepreneurship. Prior to co-founding Guidebook, Kevin co-founded Snoopr and Proxima Labs. Kevin also spent three years as a software and systems architecture consultant working on scalable enterprise software products. He holds a B.S. in Computer Science from the University of California, Santa Barbara.

Hotel Information

Aloft Raleigh
2100 Hillsborough St.
Raleigh, NC 27607
Phone: 866-716-8143

Event Discount Rate: $165.00 / per night
Subject to availability original rate $225 / per night

If you prefer to call the hotel to make your reservation, please mention “Mobile First” to get our special group rate.

Sponsored by: