Money Maker: Monetize Your Mobile App
As mobile event apps rapidly replace printed programs at events of all kinds, organizers are looking to turn them into money generators. With banner ads, branded in-app messages, push notifications, gamification options, robust exhibitor profiles, all-encompassing sponsorships and more, mobile apps present a range of ways to extend the value for participating companies, partners and exhibitors.
During this live session you’ll learn:
Discover what to look for in a mobile app to support sponsorship sales.
Learn how to think about pricing, and position in-app digital ads alongside traditional print.
See how to demonstrate the value of ads with app metrics.