In 2015 we held our first EMEA workshop to introduce people to Builder. Now in 2018 we're looking to share the best practices that keep our customers on the cutting edge of mobile innovation within their own industries. Throughout this year we will be hosting a series of specialist masterclasses that really get to the heart of what makes a great guide, with topics including ways to maximise sponsorship opportunities, what 'engagement' is and how to ensure it, and how to create a bespoke strategy to promote your guide. We'll help you measure the success of what you're doing and support you to build guides that your users will love and that deliver a positive ROI.
Agenda: Empower your organisation with a mobile strategy
10:00 - 10:15
Arrival & Introductions
Grab a coffee and meet the other attendees
10:15 - 10:30
Welcome and Goals
Richard Rowe, Head of New Business, will outline the goals for the Masterclass: How to understand the risks of not going mobile, the different forms of app engagement and which are most applicable to you, and finally how to build a mobile strategy for your organisation.
10:30 - 10:45
The price of not going mobile
In this session Richard Rowe will look at the risks that organisations could face by delaying their mobile strategy. We'll look at the factors you should consider when first deploying an app, and how you can limit the risks.
10:45 - 11:15
What form of app engagement is right for your event?
Patrick Tettmar, Customer Success Manager, will draw upon experience gained from helping our customers, and go through the types of engagement you can achieve with a mobile app. We'll also look at the common pitfalls that limit engagement, and as a group we'll identify solutions to avoid this.
11:15 - 11:30
Creating a mobile first strategy for your events
So now that you know the type of engagement you want to achieve, and are aware of the value to your organisation, the next part is to understand the steps needed to prepare for your first deployment. Richard will outline this process, and then together we will create a framework for your mobile strategy.
11:30 - 12:15
Now it's over to you! In this session we will work through the framework to create a strategy, and everyone will have the opportunity to start completing this for your own organisations.
12:15 - 12:30
Wrap up and Q&A
As a group we'll discuss the strategies that you have created, and share ideas so that everyone has something new to take back to their teams.We will save some time at the end for a Q&A with our experts.
12:30 - 13:30
Please join us for a light lunch before heading back to your office and start implementing your new mobile strategy.